The Ultimate Adbust

The city of São Paulo completely banned advertising. That's just totally, mindblowingly awesome and makes me hopeful for the future, in general.

Here's a strange and beautiful photoset of the empty billboard signs. Huge surfaces full of potential meaning.

I always think of advertising as signals with very high volume and very little content. Like people with megaphones in a crowd of people, shouting incredibly simple messages: "BUY THIS!" "THIS PRODUCT FEELS GOOD" etc. Now the billboards of São Paulo have become huge loudspeakers broadcasting simple, peaceful messages of sky and emptiness. It's very zen & I love it.