Really interesting article in the New Yorker about irrational behaviour in the marketplace. Shorter version:

"If I were to distill one main lesson from the research described in this book, it is that we are all pawns in a game whose forces we largely fail to comprehend,” he writes.
For some reason, I 'm completely convinced I would have made the rational choice in that Snickers example.


Blogger Mikkel said...

I have no response to this. You tell me you're going to die in six months, my mind goes blank.

February 20, 2008 5:32 pm  

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