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3.7.07

The Ultimate Adbust

The city of São Paulo completely banned advertising. That's just totally, mindblowingly awesome and makes me hopeful for the future, in general.

Here's a strange and beautiful photoset of the empty billboard signs. Huge surfaces full of potential meaning.

I always think of advertising as signals with very high volume and very little content. Like people with megaphones in a crowd of people, shouting incredibly simple messages: "BUY THIS!" "THIS PRODUCT FEELS GOOD" etc. Now the billboards of São Paulo have become huge loudspeakers broadcasting simple, peaceful messages of sky and emptiness. It's very zen & I love it.

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3 Comments:

Blogger suttonhoo said...

so completely cool.

July 04, 2007 4:30 am  
Blogger Jon Refsdal Moe said...

so completely scary

July 07, 2007 7:36 am  
Blogger mrtn said...

but scary - cool - scary.

July 11, 2007 11:47 pm  

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